— Knowledge base
Glossary
We explain concepts from web development, design and online marketing. No tech jargon.
Whether you're planning a new website or just want to better understand your developer — this glossary is for you.
— Categories
Categories
— Alphabetical
All terms
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CMS
A CMS (Content Management System) is a system for managing website content that lets you edit text and images without any coding knowledge.
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Content marketing
A strategic approach to creating and distributing valuable, relevant content that attracts and retains a target audience and drives conversions.
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Copywriting
Copywriting is the craft of writing texts that persuade the reader to take action — make a purchase, send an enquiry, register or take some other desired step.
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CSS
CSS (Cascading Style Sheets) is a language for styling websites — it defines colours, fonts, layout, and the overall visual appearance.
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GDPR (General Data Protection Regulation)
GDPR is the European regulation on the protection of personal data, which sets the rules for the collection, processing and storage of EU citizens' personal data.
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Google Search Console
A free tool from Google that shows how Google sees and indexes your website — keyword positions, indexing errors, Core Web Vitals, and backlinks.
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Meta tags
HTML tags in the page head that provide search engines and social networks with key information about the content — especially title and meta description.
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MVP (Minimum Viable Product)
An MVP is a minimum viable product — the simplest version of a product with key features that lets you quickly validate an idea on the market.
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PostgreSQL
PostgreSQL is a powerful open-source relational database that reliably stores and manages data for web applications and systems.
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PPC (Pay Per Click)
An online advertising model in which the advertiser pays only for a click to their website — the most common forms are Google Ads and ads on social networks.
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Sales funnel
A sales funnel is a marketing model that maps the customer's journey from the first contact with your company through to purchase and repeat sales.
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Schema markup (structured data)
Standardised code (JSON-LD) from Schema.org that tells search engines the precise meaning of page content and enables rich snippets in the results.
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SEO (Search Engine Optimisation)
Search engine optimisation — a set of techniques that help a website achieve higher positions in the organic search results of Google and other search engines.
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Server-Side Rendering (SSR)
SSR is a technique in which the website is generated on the server and sent to the browser fully rendered.
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Sitemap
An XML file that clearly tells search engines the structure of the website and the list of all pages intended for indexing, making crawling easier and faster.
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SSL certificate
An SSL certificate encrypts the communication between the browser and the server, ensures data security and activates HTTPS.
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UI design (User Interface)
UI design is the design of the visual look of the user interface — colours, typography, buttons, icons and the overall visual style of a website or application.
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UX design (User Experience)
UX design is the process of designing the user experience — that is, how users feel and how easily they achieve their goals when using a website or application.
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